Watch Pepsi IPL 2013 Official Ad

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IPL is full ON on television these days. After Set Max ads, here comes the official Pepsi IPL6 commercial from PepsiCo.

Ad agency Ogilvy and Mather Mumbai has created a campaign that shows ordinary folks, including cricketing fans, getting washed in the myriad colors of the IPL. The agency decided to pitch Pepsi IPL 2013 as an event from which Koi nahin bachega (no one can escape). It is impossible to escape the IPL excitement.

The TV campaign, which began airing on March 8, has been produced by Cyrus Pagdiwala, with music by Ehsaan Loy and lyrics by Ila Arun. The film showcases the breadth of India taking part in the festivities, donning their favorite color, having a great time.

Watch it here

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