Kingfisher is funding IPL but no ones’ drinking Kingfisher in IPL
Kingfisher brand is associated with most of the teams in IPL as one of main sponsors and also own a team Royal Challengers Bangalore. Huge amount of money is being spent by Kingfisher group but surprisingly when it comes to drinking beer or scotch, no one looks interested in Kingfisher brand.
In a recent news, it’s revealed that in a party at Mohali by Kolkata Knight Riders to celebrate their win over Kings XI Punjab, team was served drinks, including a 30 ml of a fine 50-year-old scotch costing Rs 40,000 with barely few pints of Kingfisher beer.
The winners, including actor Shah Rukh Khan, were exclusively served the scotch called The Last Drop at the team hotel. This brand is one of the very costly scotch available in the world. Alcohol lovers first produced it in Scotland in the 13th century. A 750 ml Last Drop bottle comes for Rs 14 lakh and is available only upon request from manufacturers in Scotland.
Corono Extra, a Mexican beer brand, topped the consumption with 52 pints, followed by Asahi, a Japanese beer brand, at 27 pint and Heinkend with similar pints.
The alcohol bill that alone was Rs 2,18,802, included only two pints of Vijay Mallya’s flagship Kingfisher brand.
Vijay Mallya might be spending millions in IPL but no one seem to be enjoying their brands.