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Beginning matches played during this year’s IPL have attracted double the views they did last year on YouTube. Live streaming of the first three IPL matches was watched by 1.5 million viewers, according to data provided by Google India.

The sixth season of the T20 cricket tournament started on 3 April at the Eden Gardens in Kolkata with a match between the Delhi Daredaevils and Kolkata Knight Riders. The second match was played between Royal Challengers Bangalore and Mumbai Indians on 4 April and the third was played between Sunrisers Hyderabad and Pune Warriors India on 5 April.

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“Live streaming of IPL has been a phenomenal success for YouTube. We have seen over 50% growth in viewership year on year,” Sandeep Menon, country head of marketing for Google India, said by email. “This year, we will be adding several new features to ensure that our users can enjoy a brand new experience of watching IPL live on YouTube.”

This is the fourth year that YouTube is streaming IPL matches. In 2010, the website first began live streaming of the Twenty20 cricket tournament. Back then, it garnered 54 million channel views, coming from nearly 200 countries, with maximum viewers from India, according to Google data.

In 2011, BCCI sold the new media rights to Bennett Coleman and Co. Ltd’s digital media company Times Internet Ltd, which is now streaming IPL matches through YouTube under a Rs.261.6-crore, four-year deal.



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