IPL not seen by Many, are you Watching it ??
The IPL’s 5th season has registered a fall in total viewership and television ratings for the opening six games in comparison to the 2011 season. This also includes a decline in total viewership for the first time in the IPL’s five-year history. And even this year’s ratings do not seem to portray a very bright picture so far.
This has come at the time when people had started complaining about too much cricket.
The cumulative number of people who tuned in to watch the first six games was 90.1 million, down from 101.77 million last year, according to TAM Sports, a division of Tam Media Research, the leading television ratings agency in India. “Cumulative reach” is the number of individuals who watched a channel/programme for at least one minute. The tournament had managed to increase its audience in each successive season till 2011.
Television Viewer Ratings (TVR) were down 18.7% as a result, with the opening six games posting an average TVR of 3.76 compared to 4.63 last season (TVR is a time-weighted figure which accounts for time spent by viewers in addition to the number of viewers). The opening ceremony held in Chennai the day before the first game drew a rating of just 1.16, which is considered very low, despite the presence of a number of Bollywood celebrities.
Advertisers have also adopted more of a wait-and-watch approach to the tournament this season, with three major brands – Parle, LG Electronics and Godrej – choosing not to continue their association with the league. However, others, such as Vodafone, have backed the league, saying it is still the best platform to reach to reach a mass audience.