|

IPL not seen by Many, are you Watching it ??







Pin It



The IPL’s 5th season has registered a fall in total viewership and television ratings for the opening six games in comparison to the 2011 season. This also includes a decline in total viewership for the first time in the IPL’s five-year history. And even this year’s ratings do not seem to portray a very bright picture so far.

This has come at the time when people had started complaining about too much cricket.

ipl5 stadium IPL not seen by Many, are you Watching it ??

The cumulative number of people who tuned in to watch the first six games was 90.1 million, down from 101.77 million last year, according to TAM Sports, a division of Tam Media Research, the leading television ratings agency in India. “Cumulative reach” is the number of individuals who watched a channel/programme for at least one minute. The tournament had managed to increase its audience in each successive season till 2011.

Television Viewer Ratings (TVR) were down 18.7% as a result, with the opening six games posting an average TVR of 3.76 compared to 4.63 last season (TVR is a time-weighted figure which accounts for time spent by viewers in addition to the number of viewers). The opening ceremony held in Chennai the day before the first game drew a rating of just 1.16, which is considered very low, despite the presence of a number of Bollywood celebrities.

Advertisers have also adopted more of a wait-and-watch approach to the tournament this season, with three major brands – Parle, LG Electronics and Godrej – choosing not to continue their association with the league. However, others, such as Vodafone, have backed the league, saying it is still the best platform to reach to reach a mass audience.



You might also like:

MI vs RR : 11th April 2012
An all round perform...
[KKR] vs [DC] : 24th Apr 2012
The first tie match ...
[KKR] vs RCB : 28th Apr 2012
Gautam Gambhir is in...
Gambhir, Sehwag racing for MVP
Delhi Daredevils cap...
[KXIP] vs DC : 13th May 2012
Kings XI Punjab beat...
Hyderabad team named Sun Risers
The Hyderabad Indian...
Ticket prices are up in this season
Excited by the new t...
Gayle storm helped RCB beat KKR
Chris Gayle played y...

Live score

Social