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IPL is “Pepsi IPL” till 2017







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Soft drink giant Pepsi became the new title sponsor of the cash-rich Indian Premier League (IPL) after it won the bid for title rights for five years by paying a whopping Rs 396 crores. Pepsi pipped Aircel, which had offered Rs 316 crores, in the bid for the title sponsorship of the Twenty20 tournament.

Pepsi ipl IPL is Pepsi IPL till 2017IPL Chairman Rajeev Shukla said that the title-sponsorship contract was for five-year period and will end in 2017.

Realty firm DLF ended its five-year-long association with the IPL as the title sponsor in August 2012 and the BCCI floated the tenders last month. DLF paid Rs 200 crore for the five year period of 2008-12.

“So far our records of selling various properties of IPL has been very good. We have doubled, tripled or quadrupled the amount while selling some of the properties,” Shukla told reporters after the meeting of the IPL Governing Council.

The title sponsor rights include a number of branding and other marketing benefits to be received by the title sponsor at every IPL match during the season as specifically outlined in the Invitation to Tender.

The BCCI had made it clear in its tender notice that the companies which intend to sell off the rights after winning the bid are ineligible to apply in the first place.



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