|

IPL is no longer DLF IPL, DLF calls off







Pin It



The country’s largest realty firm DLF has decided to end its five-year long association with cricket tournament Indian Premier League as the title sponsor and did not renew its contract that was due.

DLF name had almost become synonymous with IPL in last 5 years.  DLF paid hefty unknown money to be the title sponsor for the premier league that started in 2007 without knowing much of its fate.

DLF IPL IPL is no longer DLF IPL, DLF calls off

After being its title sponsor for 5 years, DLF decided to quit as they thought IPL has done enough promotion for the DLF brand in last 5 years.

The company said it will promote other sports and is currently exploring various such platforms for association. Whatever, it was a wise decision to pull off a league which is going down years after years. Too much of everything is dangerous, so as with 20-20 cricket.

Now IPL committee will have to look for another title sponsor for the charming league for their 2013 version and onwards.

IPL 5 was not that of a success as its earlier editions were, so let’s see if change in the title sponsor changes the fate of the league or not.



You might also like:

IPL Schedule Changes
The match schedule o...
IPL 2012 Opening : Salman Khan Performs
IPL Opens up with a Lavish Event
A spectacular mix ...
BCCI invites PCB chief for the IPL final
The Board of Cricket...
Deccan Chargers terminated, new tender floated
Deccan Chronicle Hol...
IPL opening ceremony was a let down
Shahrukh Khan, who i...
Virat - Gambhir in an ugly verbal spat
Today we witnessed a...
Mumbai Police in Chennai to question CSK CEO Meiyappan
Mumbai Police plans ...

Live score

Social